VISIBILITY
and curation are the two big buzzwords of book publishing today. I cannot see
myself writing on visibility in this column so let’s talk curation.
I LIKE this story because I see it as
an analogy of how to make a success of independent writing.
Throughout
the world arts organisations are struggling as we seem to be near the bottom of
the sponsorship – government and private – cycle.
So how does a ballet company survive let alone thrive in a New Zealand city
such as Wellington with a population of 364,000 people. A tiny
population by city standards but it gets worse.
Here are
the priorities of the Wellington Regional Plan 2010-2012
The priorities for 2010 - 2012 are
more
people get into work and stay in work
more
children are safe
more
young people stay on track
reduced
reoffending by young people
improved
quality of life for older people
communities
are better able to support themselves.
Notice any mention of fostering the arts? No!
Well what does the government see as the
backbone of the Wellington economy?
Our economy
The key industries and employers in the region are:
public
administration and safety
professional,
scientific and technical services
healthcare
and social assistance
education
and training
retail
trade.
Any mention of the arts or even entertainment? No!
A born-again Oliver Cromwell would seem to fit
in here.
But perhaps it
is the government not the arts community of Wellington which is out of touch
with reality.
In November
American Ballet Theatre principal dancer Gillian
Murphy will perform in a new staging
of Giselle, co-produced by Wellington based Royal New Zealand Ballet artistic
director Ethan Stiefel and
internationally acclaimed principal dancer of The Royal Ballet,John Kobborg.
The production will be in the home of the Royal New Zealand Ballet, St
James Theatre Wellington. The London Evening Standard newspaper described
the RNZB as “a text book case of how a small company can defy the debilitations
that size usually brings.”
For the Standard, bigger is not more secure. Bigger is more precarious.
Notice also tha,t for the NZRB, smaller does not prohibit international
co-operation.
How does the company do it?
For a start, the St James Theatre was designed for vaudeville. Maybe the
Cromwell ruin song was performed there. As a music hall, the St Jimmy is lower
and broader than usual ballet houses and it enhances intimacy between
performers and audience.
St James Theatre is surrounded by bars and restaurants, many of which
offer special pre-theatre dining menus and deals. As an example, Logan
Brown at 192 Cuba St
offers a three-course bistro menu for $45 and a $55 ballet package which
includes an additional glass of champagne and taxi to theatre.
The City Life Wellington Hotel at 300 Lambton
Quay offers weekend packages from $179 for a studio room,
subject to availability.
The point of this story is not that Asians, Aussies and Kiwis should
rush to the season of Giselle though
they can book at www.nzballet.org.nz.
Rather it is that indie authors can ci-operate with one another and
relatewd industries to makes less more.
Instead of more of the same offer less of the
different
IF there is
an author’s grand plan for successful writing practice we would fail to have
the rich diversity which makes literature a thing of beauty.
I write all the time: it is my day job and often my night occupation.
Deadlines focus the mind but when I set out to write something which I suspect
might turn out above average, I let the work ferment in my mind, and perhaps my
heart and soul.
Once the idea is ripe I tend to write it all out without revision until
the end. It kind of works, but I suspect some semi-scientific creative process works
on the raw idea before I put finger to
keyboard.
Today I came across an article which might have some of the processes I
employ sub-consciously.
The article is by a media editor, but I imagine it could assist authors
of short stories, novellas and
full-length books.
The article is called 6 questions journalists should be able to answer
before pitching a story.
Below is the reference. You can either read the thing whole or my derivation
for book authors.
First, you will note the title has a number in it, a strategy beloved
by internet marketers. Everybody seems to be on that sort of stuff these days including
the article’s author, Tom Huang, is
Sunday & Enterprise Editor at The Dallas Morning News.
Even indies should be pushing their story to their
publishers, themselves.
Si here are the six questions with my thoughts on
them.
1.What piques
your curiosity about the story?
This is will be
the theme of your story or the underlying reason you are telling it. You do not
need to write down that theme or even understand it completely as you will
tweak it in the writing process. Be aware
that it is there; it is basic; it is important.
2.What’s new
about the story, and why do you want to tell it now?
Most good stories
are universal and timeless, but geography and timeliness will make readers more
perceptive to them. Is this the right time and place for your story?
3.Why will the
reader or viewer care about the story?
There
are two answers to this question. The first is because it is well written. The
second is because it speaks to some readers who hear it clearly. A book has
never been written which every reader hears. If you try to please everyone you
end up pleasing no-one.
4.How can we
tell this story digitally?
Critics of eBooks are quick
to affirm their drawbacks, such as their lack of the comfort of physicality.
But eBooks have comforts hard copies do not – the ability to link anthology authors
to their stories and bios, as an example. Linking to other digital works is
another. It is early days for eBooks. Be aware of break-throughs in formatting
and linking
5.What questions
will you need to ask to get this story, and what sources will you need to
consult?
This is the basis of your research. If you do
not enjoy research, you might need to change your mindset. Similarly if you
enjoy research too much, you may delay the telling of your story.
6.How much time
will you need to produce the story, and how much space/time do you think the
story deserves?
If you set out
to write a novel, your story had better be up to that length. If you are
writing a short story, it needs to be compact, even if told in a light style.
It is a good
idea to set yourself a minimum number of words a day. If you write 1000 words a
day, your first draft of a novel will take about 90 days or 4 months, given
that you are unlikely to write seven days a week when starting off. Four months
for writing; eight months for revision and editing will give you that book in a year, the
goal heritage publishers love,
If you set a deadline,
you will likely fail. If you do not sett one you will certainly fail.
Remember even
the Boulevard of Broken Reverie has an end to it.
I HAVE been pondering the real agenda behind the
big publishers’ constant whingeing about eBooks eroding the literary standard.
The Big Publishers – there is only a half-dozen
throughout the world – go by other names such as legacy publishers or heritage
publishers which makes you think they belong in a museum.
I’ve decided the BPs have a short-term objective
of retaining reader loyalty to their brands as the literary world goes digital.
The BPs are making a killing from the very eBooks
they are raising hysteria over. They receive more than 52% of eBook cover price and their authors receive less than 18%.
(Speaking to one author, I found there is
confusion out there because some writers think their cut is 25% of eBook cover
price. It is actually 25% of the 70% publishers receive from eBook retailers
such as Google and Amazon.)
If the BPs can convince readers to pay $15 to $25
for an eBook to reward literary talent (which receives less than $3-5 of the purchase
price) the money will keep rolling in during the short term before Amazon
develops a winning strategy to drive down prices.
I believe the median-term strategy is for the BPs
to retain their best-selling A-List writers.
The A-listers could be getting the full 70%
royalty from Amazon.
Sure they would have to pay for their own
editing, layout, cover design and promotions. But 52% of a best-seller can buy
top quality in those services.
The authors would then broker a print-only deal
with a mid-range publishers to ensure book-shop distribution..
All of this is a bad scenario for the BPs.
Rumours abound the BPs are cutting loose or are about
to cut loose their mid-list authors.
No doubt they will tell their A-listers it will
allow the publishers to devote more resources to them.
But what if they A-listers bail anyway? Where are
the mid-listers to take their place?
Such interesting times ahead while the humble
self-publishers go about their toil.